Centro Cultural e Social João de Deus

Our agency was responsible for the rebranding of the "Centro Cultural e Social João de Deus", an institution dedicated to supporting the senior community. The project included the development of a new visual identity, more modern, humanized and inclusive, representing the values of closeness, care and solidarity that the institution promotes on a daily basis.

The Centro João de Deus provides services in the following social areas:

✅ ERPI (Residential Structure for the Elderly): A unit with capacity for 30 users, equipped with double and single rooms, private sanitary facilities, living room, activity room, kitchen and dining area, medical and technical offices, among other functional spaces.

✅ Day Centre: Support for 40 to 50 users with services such as meals, personal and health care, transport, socio-cultural activities and occupational therapy.

✅ Home Support Service (SAD): Personalized assistance for around 35 to 40 users at home, including personal hygiene, laundry, meals, house cleaning and other complementary services.

The new brand identity was designed to convey empathy, trust and professionalism, reflecting the mission of caring with dignity and affection.