Algarjet

Rebranding, Visual Identity, Creative Direction

With over 30 years of experience, Algarjet is a well-known company in the sale and repair of motorcycles, jet skis, and ATVs. Located in the Algarve, it combines technical expertise with a genuine passion for the motorized world — on the road, on water, or off-road.

Ideias Frescas # Web + Design Studios was responsible for the brand’s complete rebranding, aiming to modernize its visual presence and strengthen its position in the market.

The work included:

✅ Creation of a new logo and custom lettering
✅ Selection of a bold and impactful color palette
✅ Icons representing the main services (workshop, motorcycle, jet ski, ATV)
✅ Integration of the “Since 1993” claim as a symbol of trust and tradition

The result is a visually strong brand, with soul and presence, that conveys professionalism and trust to those seeking excellence in this sector.