Opinion
We live in an era marked by rapid and constant change. And among all the technological innovations of recent years, few have generated as much excitement — and also as much fear — as Artificial Intelligence (AI). Many people ask: will AI eliminate human jobs? But the truth is quite different: when well understood and properly used, AI is not a threat, but a powerful ally in boosting productivity, automating routine tasks, and freeing up time for what really matters — creativity, critical thinking, and human connection.
In this article, we’ll explore the latest developments in the world of artificial intelligence and show how these tools can be applied in daily life, both by professionals and businesses, to work smarter and more efficiently.
The Latest Developments in Artificial Intelligence
In recent months, we’ve seen impressive advances that are transforming how we interact with technology:
1. Multimodal Models (Text, Image, Video, and Audio)
The new generation of AIs, like GPT-4 Turbo, Google’s Gemini, or Anthropic’s Claude, no longer just answer text-based queries. These systems can now analyse images, videos, PDFs, spreadsheets, and even generate or edit images and videos.
➡️ Productivity example: A designer can use AI to create visual drafts, generate moodboards, or convert sketches into digital proposals in seconds.
2. Process Automation with Generative AI
Tools like ChatGPT with plugins, Microsoft Copilot, Notion AI, and Zapier with AI help automate repetitive tasks — such as replying to emails, organizing documents, generating reports, or even writing code.
➡️ Productivity example: A project manager can automate weekly reports based on collected data, saving hours of manual work.
3. Real-Time Multilingual Translation and Comprehension
With AI, language barriers are increasingly thin. Tools like DeepL, Google Translate with neural AI, and built-in systems in platforms like Zoom allow for smooth communication among international teams.
➡️ Productivity example: A multicultural team can collaborate in real time without translators or delays.
4. Smart Personal Assistants
Increasingly integrated into operating systems, AIs are now acting as virtual secretaries. They can schedule meetings, send reminders, summarise recorded meetings, or help plan the workweek.
➡️ Productivity example: A freelancer can keep their schedule organised with the help of AI, avoiding forgetfulness and overload.
Will AI Take Jobs?
This is the question on everyone’s mind. And the honest answer is: AI will transform jobs — not eliminate them. Just like the steam engine didn’t end human work but replaced heavy and repetitive tasks, AI is freeing us from mechanical and administrative work.
Tasks AI can handle:
- Data entry and analysis;
- Basic translations;
- Initial customer service;
- Simple content creation;
- Document organisation.
Tasks that still (and always will) require humans:
- Strategic decisions;
- Pure creativity;
- Human relationships;
- Emotional intelligence and leadership;
- Innovation and critical thinking.
In short: AI doesn’t replace people, it replaces tasks.
How to Integrate AI into Your Professional Routine
Here are some practical ideas to start using AI to your advantage:
- ChatGPT or Claude to create content, summaries, marketing plans, business ideas, or reply to clients;
- Notion AI or Microsoft Copilot to organise documents, brainstorm, or structure presentations;
- Canva with AI to generate images, logos, or visual presentations automatically;
- Grammarly or DeepL with AI to write in different languages with automatic corrections;
- Sora (by OpenAI) to generate videos from text (coming soon to the public).
Conclusion: Artificial Intelligence as a Work Partner
Artificial Intelligence isn’t a monster. It’s a tool. And like any tool, it all depends on how it’s used.
In this new paradigm, the most valued professionals will be those who embrace AI, not fear it. Those who understand and integrate it into their workflow will gain a significant competitive edge in the job market.
So instead of fearing it, give it a try. Learn. Explore. AI is here to help — not replace.
