What are SMART goals?

ideias // blog // 9 MAY 2024 // What are SMART goals?

They are a set of criteria for guiding the definition of goals and objectives in various areas, such as project management and personal and professional performance evaluation. In its most common version, the acronym is an acronym for the words in English Specific, Measurable, Achievable, Relevant, and Time-bound, usually translated into Portuguese as Específico, Mensurável, Alcançável, Relevante, e Temporal.

What do the acronyms mean?


  • S (Specific) - Specific - The objective is detailed and easy to understand.
  • M (Measurable) - Measurable - Being quantifiable makes it possible to measure progress.
  • A (Achievable) - Achievable - The objective is realistic and possible to achieve with the available resources.
  • R (Relevant) - Relevant - The objective is important and aligned with the mission.
  • T (Time-bound) - Time-bound - The objective has a defined deadline to be achieved.


Why use SMART objectives?


Objectives that follow these criteria have more chances of being achieved because they help define a clear future where a company or project wants to go.

Main benefits of having clear objectives in your company:

  • Establishing a future vision to guide efforts.
  • Unifying the entire team in a common direction.
  • Encouraging the team to achieve desired results.
  • Evaluating the effectiveness of actions after implementation.


So, what do we take from all this? Let's find out together!


SMART objectives represent a structured and effective approach to defining goals and objectives in various areas of life, from project management to personal and professional performance evaluation. By adopting the criteria of Specific, Measurable, Achievable, Relevant, and Time-bound, organizations and individuals can establish a clear path towards success. First and foremost, it is crucial to understand the meaning of each letter in the SMART acronym.

Objectives should be specific to ensure clarity and focus, measurable to allow progress evaluation, achievable to maintain motivation and avoid discouragement, relevant to be aligned with the larger goals of the organization or project, and time-bound to establish clear and tangible deadlines.

By implementing SMART objectives, companies can enjoy a range of significant benefits. These objectives provide a future vision that guides the efforts of the entire team, unifying everyone in a common direction. Additionally, they serve as powerful motivators, inspiring teams to work diligently to achieve desired results. The ability to evaluate the effectiveness of actions after implementation is also crucial, allowing for adjustments and continuous improvements over time.

Practicing SMART objectives is not just an effective management technique, but a philosophy that can transform how organizations and individuals set and achieve goals. It begins with careful goal setting, continues with diligent implementation, and culminates in reflective analysis of progress made. By adopting this approach, companies can maximize their potential and achieve higher levels of success. Therefore, may this article serve as a comprehensive guide to understanding, implementing, and reaping the rewards of SMART objectives. May each established objective be an opportunity to move towards a clearer, more measurable, and more rewarding reality.


By: Ana Camacho

// Blog

Related Articles

Let's talk 💬

We are a real team that works
for real people with real business in the real world.

Say hello

+351 289 802 614
+351 960 033 450

Call to the national fixed network
Call to national mobile network

Working days: 9h00-13h00 - 14h00-18h00

Ready to discuss a project? 🦄
Fill out our Form.

hand à medida