Currently, more than 70% of online searches are carried out through the Google platform, and many of these searches are related to companies or their location. Google My Business presents the opportunity to highlight businesses from the competition, this tool makes it possible to have visibility and be present in the first places of Google, all for free.
Very succinctly, Google My Business is a platform that Google makes it available to companies for disclosure, it is necessary to put the business information and fill in some spaces and it will immediately appear in Google results. One of the advantages of creating an account on this platform is the statistics that the platform provides, allowing you to monitor different behaviors, including visibility, audience or publications.
When searching for the company in question, Google My Business will allow you to show the complete profile, with data and contacts, showing the location of the company.
Creating a profile on Google My Business is an important step in building business credibility, which allows building autonomy and social proof. Business View is the most platform, allowing a virtual 360º trip of the business, allowing a competitive advantage over competitors.
One of the variables that Google takes into account to position a business are opinions. That is, the opinions that users leave about the business.
It is extremely important that customers leave reviews, these have an impact on the positioning of the profile in search results with local intent. Finally, Google My Business has, above all, an impact on a Local SEO strategy, allowing to attract traffic to the online store by users geographically close to the business and who carry out searches with an underlying local intention.
Unlike other platforms, you don't need to spend money to have all these advantages through Google My Business.
Article by: Catarina Canário